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Research papers

Live without fear

The paper is a case study of the ABN-AMRO Freedom credit card, born of a journey of understanding the consumer using a multi-pronged and iterative process.The research exercise involved studying the cultural context of saving and finance;...

Catalogue: ESOMAR Conference on Financial Services 2005
Authors: Sangeeta Gupta, Vasantha Kumar, Madhumita Chakraborty
Company: Nielsen
February 1, 2005
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Citation

Gupta, Kumar and Chakraborty (2005a, February 01). Live without fear. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/live-without-fear